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The Art Of The Pitch

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Reader

ISBN10 : 1137512334 , ISBN13 : 9781137512338

Page Number : 240

Perfect Pitch

The author of the "Adweek" bestseller "Truth, Lies & Advertising" now shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ide

ISBN10 : 0471789763 , ISBN13 : 9780471789765

Page Number : 262

Good In A Room

Whether you work in Hollywood or not, the fact is that selling ideas is really difficult to do. The reason the pitching secrets of the most successful writers and directors are relevant is because the

ISBN10 : 9780385525282 , ISBN13 : 0385525281

Page Number : 304

Change Or Die

Change or Die. What if you were given that choice? If you didn't, your time would end soon—a lot sooner than it had to. Could you change when change matters most? This is the question Alan Deutschma

ISBN10 : 0061843555 , ISBN13 : 9780061843556

Page Number : 256

Pitch Perfect

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Ke

ISBN10 : 006227323X , ISBN13 : 9780062273239

Page Number : 288

Smart Pricing

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on example

ISBN10 : 9780137071883 , ISBN13 : 0137071884

Page Number : 224

Sell The Problem

Have you missed a sale lately? Did you do a poor job presenting your solution... or the problem? Most advisors don't sell the problem adequately before attempting to sell their solution. The prospect

ISBN10 : 0967866170 , ISBN13 : 9780967866178

Page Number : 89